Big 10 Networking Event

Managing Your Personal Brand in a Volatile Economy – Big things happen when members of the Big Ten get together — and this career event will be no exception!

As a Big Ten alum, you’ve already got the makings of a strong personal brand. And that’s important in today’s job market where it’s not about “what you know,” or even “who you know.” Nowadays it comes down to “how you’re packaged.”

To really stand out — which every great bran…d does — you need more than a crisply pressed suit and a polished resume. Find out how to really promote your personal brand when Northwestern grad and professional business coach, Shannon Small presents Managing Your Personal Brand in a Volatile Economy.

Managing Your Personal Brand in a Volatile Economy
Wednesday, November 3, 2010
7:00–8:30 p.m.

Fort Mason Center (Golden Gate Room)
Golden Gate National Recreation Area
San Francisco, California

The cost is $25 per person and includes appetizers, beer, wine and soda.

You’ll join with fellow Big Ten alumni in getting actionable tips and tactics you can use to enhance your brand image and land a better job — or advance in your current position.

Register Now. The registration deadline is Friday, October 29, 2010.

Questions? Please contact WAA’s Gina Evans toll free at (888) 947-2586, or via e-mail at

About the Speaker
Shannon Small is an Executive Coach who specializes in leadership development and career growth. She spends her time helping people realize their own potential and helping organizations reap the benefits of having employees who are both engaged and effective. Shannon currently works with individuals ranging from students at Stanford Graduate School of Business, to organizational leaders ranging in title from Director to CEO, in a variety of industries. She has worked with employees of HP, Xerox, IBM, eBay, Goldman Sachs, Wachovia, Leap Frog, SAP, Zynga, and Blurb, to name a few.

Shannon is also a proud Big 10 Alum from Northwestern who occasionally wears a Big 10 Championship ring to prove it. Shannon was an Academic and Athletic All-American student-athlete at Northwestern University as an undergraduate and earned her M.B.A. at Yale.

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